At the moment our software blocks invalid traffic on Google Ads (Adwords), Google Display Network (GDN), YouTube, Gmail, Facebook Ads, Facebook Audience Network, Instagram Ads, Facebook Messenger Ads and Bing Ads aka Microsoft Ads.
We are working on adding more ad platforms to this list! Stay tuned for more information

To make The Fraud Protection Group work on your website(s), you’ll need to install the tracking code. This can easily be done in just a few minutes on most content management systems, or custom websites.
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Our ‘double layer’ fraud blocking is designed to prevent clicks from different sources.
1. HTML code on your site
2. Connecting to your Google Ads/Facebook Ads dashboard
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This allows us to analyse your traffic and update your IP or audience exclusion list automatically.

Click fraud refers to any non-genuine and malicious click on your paid ads. This can include people intentionally clicking your ads such as brand haters, or competitors, or accidental clicks from poorly placed banners.
Ad fraud is a more organised form of click fraud, where a publisher will maximise the amount of fake clicks often using bots or click farms. These ad fraud campaigns are usually designed to commit fraud on a bigger scale, often taking millions of dollars during their lifespan.
Together, these forms of invalid traffic cost the global marketing industry over $35 billion every year.

Yes, Google does have processes in place to prevent invalid clicks and traffic. However, most marketers feel that they don’t do enough, and in fact they even under-report the true amount of click fraud out there.
Google uses different parameters to define and block invalid traffic, which accounts for the difference. They also have a lower threshold for repeat clicks and measure clicks from the same IP addresses individually.

Google allows you to put in claims for invalid traffic once every 60 days. We can present all the information you need for clicks that were not blocked. You can then present this to Google to claim back your money.
Unfortunately, Google no longer allows third parties to process claims for others. So you will need to submit your own refund claim.